Senin, 25 Juni 2012

[M959.Ebook] Get Free Ebook Nontraditional Media in Marketing and Advertising, by Robyn L. Blakeman

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Nontraditional Media in Marketing and Advertising, by Robyn L. Blakeman

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.



The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where alternative media is headed. Key features of this book include:



• Specific alternative media methods are discussed in separate chapters, including electronic and social media, mobile media, out-of-home and transit media, and direct marketing and sales.



• Numerous real-world case and visual examples are provided, including augmented reality, mobile GPS couponing, interactive television, cinema advertising, live mobile billboards, poster campaigns and many more.



•Checklists are included to provide students with a step-by-step guide to how to incorporate alternative media into future marketing campaigns.



•Critical thinking questions and exercises are provided to guide students in their own alternative media marketing efforts.

  • Sales Rank: #348890 in eBooks
  • Published on: 2013-01-14
  • Released on: 2013-04-18
  • Format: Kindle eBook

Review
"...The author offers guidelines and strategies for using nontradition media, with separate chapters devoted to electronic, social, mobile, and transit and out-of-home media....[Blakeman] builds out from traditional media constructs, grafting the new onto the traditional trunk....The text is clear and concise, and the material is well presented with many real-world examples. A transitional text for a transitional time. Summing Up: Recommended." (S.A. Schulman CHOICE 2013-10-01)

About the Author

Robyn Blakeman (M.L.A. Southern Methodist University; B.A. University of Nebraska) is an Associate Professor at the University of Tennessee, Knoxville. Professor Blakeman began teaching advertising and graphic design in 1987, first with the Art Institutes and then as an Assistant Professor of Advertising teaching both graphic and computer design at Southern Methodist University. As an Assistant Professor of Advertising at West Virginia University she developed the creative track in layout and design and was responsible for designing and developing the first Online Integrated Marketing Communication Graduate program in the country. At UTK, she teaches Advertising & Public Relations Design and Advertising Creative Strategy.

Blakeman is the author of six books: The Bare Bones of Advertising Print Design, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, The Bare Bones Introduction to Integrated Marketing Communication, The Brains Behind Great Ad Campaigns, Advertising Campaign Design: Just the Essentials and Strategic Uses of Alternative Media: Just the Essentials.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This book was assigned for a marketing class. It's ...
By Ben
This book was assigned for a marketing class. It's a little dry but very practical. Provides a very basic summary of nontraditional media and how it can be implemented in marketing.

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Selasa, 19 Juni 2012

[R867.Ebook] Fee Download 100 Ideas that Changed Graphic Design, by Steven Heller, Veronique Vienne

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100 Ideas that Changed Graphic Design, by Steven Heller, Veronique Vienne

New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

  • Sales Rank: #7498691 in Books
  • Published on: 2012-04-18
  • Format: Bargain Price
  • Number of items: 1
  • Dimensions: 10.75" h x .75" w x 8.38" l,
  • Binding: Paperback
  • 216 pages

Review
FROM COOL HUNTING: "The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type."

About the Author
Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. V�ronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Fascinating, beautiful book
By D. M. Kemp
I bought this book for my daughter who will be studying graphic design in the fall. It is a wonderful book filled with examples of the author's top 100. From small concepts, such as font usage, to the large architectural realm, it is covered well within this book.

Each of these topics can be covered further through some simple research, in case you want more in-depth understanding. This book simply gives a brief overview of each of each subject area and a few examples. Makes for a great conversation starter as you can flip through the pages and be inspired or forced to look at a subject differently.

Overall - a great primer into the world of Graphic Design.

0 of 0 people found the following review helpful.
A thorough and well documented journey through some of the ...
By aMac
A thorough and well documented journey through some of the principal elements of Graphic Design's tool kit and their evolution, sometimes even centuries back.

I would have preferred more insight into how and why these evolutions occurred as well as additional context into the decision making/creative process graphic designers undergo, but this book is certainly approachable and valuable for laymen approaching graphic design.

0 of 0 people found the following review helpful.
Beautiful, Powerful and Intoxicating
By Avi Ewer
I can't say this is the summation of Graphic Design, but it is a consummation of sorts.
This is a visually stunning presentation of design elements that have brought the art from early writing to the dazzling art form is is today.
Some people may quibble over the impact of certain cited advances or failure to include other inventions, practices and processes. However, the volume is stunning in its depictions, glorious in its explanations and a wonder to instill wonder in readers.
Wow.

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[W888.Ebook] Fee Download Praxis II Special Education: Teaching Students with Visual Impairments (5282) Exam Secrets Study Guide: Praxis II Test Review for the Praxi

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***Includes Practice Test Questions*** Get the test prep help you need to be successful on the Praxis II Special Education: Teaching Students with Visual Impairments test. The Praxis II Special Education: Teaching Students with Visual Impairments (5282) Exam is extremely challenging and thorough test preparation is essential for success. Praxis II Special Education: Teaching Students with Visual Impairments Exam Secrets Study Guide is the ideal prep solution for anyone who wants to pass the Praxis II Special Education: Teaching Students with Visual Impairments Exam. Not only does it provide a comprehensive guide to the Praxis II Special Education: Teaching Students with Visual Impairments (5282) Exam as a whole, it also provides practice test questions as well as detailed explanations of each answer. Praxis II Special Education: Teaching Students with Visual Impairments (5282) Exam Secrets Study Guide includes:

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It's filled with the critical information you'll need in order to do well on the test: the concepts, procedures, principles, and vocabulary that the Educational Testing Service (ETS) expects you to have mastered before sitting for the exam. The Principles and Education Rights for Students with Disabilities section covers:
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  • Sales Rank: #2302097 in Books
  • Published on: 2014-01-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .50" w x 8.20" l, .85 pounds
  • Binding: Paperback
  • 156 pages

Review

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Syntax Handbook Everything You Learned about Syntax -- but Forgot, by Laura M. Justice

This second edition of The Syntax Handbook provides an updated reader-friendly review of the most frequently encountered syntactic terms that language interventionists use. With eight chapters devoted to syntactic form and five to syntactic function, plus developmental data on children's attainment of significant syntactic structures, this text is for professionals concerned with language development and disorders. Exercises (with answer keys) are provided to review key vocabulary and to practice applying the information from each chapter to your work as a language interventionist. A glossary and a number of helpful appendices are also included. This practical book simplifies Syntax for the beginning university student, yet offers insight and quick reference to the seasoned professional. This text is organized to consider both syntactic form and function. Chapters 1-8 focus on elements of form. Chapters 9-12 focus on elements of function. The newly added Chapter 13 provides an overview of complex Syntax. Each chapter of the Syntax Handbook provides: Description of key syntactic terms and structures pertinent to the chapter's content "Developmental Notes" containing a brief description of children's attainment of the syntactic structures targeted in the chapter Exercises to review the chapter's vocabulary and tie the material covered to the process of syntactic analysis An answer key for selected chapter exercises

  • Sales Rank: #444835 in Books
  • Published on: 2016
  • Binding: Paperback
  • 256 pages

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The Everyday Writer with Exercises with 2016 MLA Update, by Andrea A. Lunsford

THIS TITLE HAS BEEN UPDATED TO REFLECT THE 2016 MLA UPDATES! Our editorial team has updated this text based on content from The MLA Handbook, 8th Edition. Browse our catalog or contact your representative for a full listing of updated titles and packages, or to request a custom ISBN.Contexts for writing keep changing, and Andrea Lunsford knows that every writer needs to engage with audiences and communicate ideas every day. The Everyday Writer with Exercises shows novice writers how to navigate rhetorical situations and make effective choices everywhere they write. The illustrations, by Eisner Award nominee GB Tran, offer a high-interest approach to writing processes and encourage students to open and use their handbook. And Andrea’s friendly voice is always front and center, ready to answer any question. With new and expanded coverage of presentations and multimodal projects, integrated advice for writers from all language and educational backgrounds, and help learning the moves that make expert writers credible, The Everyday Writer with Exercises is the encouraging guide students need to take their writing to the next level.

  • Sales Rank: #809961 in Books
  • Published on: 2016-07-25
  • Original language: English
  • Dimensions: 8.33" h x 1.13" w x 6.38" l, .0 pounds
  • Binding: Paperback
  • 704 pages

About the Author
Andrea Lunsford, Louise Hewlett Nixon Professor of English emerita and former Director of the Program in Writing and Rhetoric at Stanford University, joined the Stanford faculty in 2000. Prior to this appointment, Lunsford was Distinguished Professor of English at The Ohio State University (1986-2000). She has also been Associate Professor and Director of Writing at the University of British Columbia (1977-86). Currently a member of the faculty of the Bread Loaf School of English, Professor Lunsford earned her B.A. and M.A. degrees from the University of Florida and completed her Ph.D. in English at The Ohio State University (1977).
Professor Lunsford's scholarly interests include contemporary rhetorical theory, women and the history of rhetoric, collaboration and collaborative writing, current cultures of writing, intellectual property and composing, style, and technologies of writing. She has written or coauthored many books, including Essays on Classical Rhetoric and Modern Discourse; Singular Texts/Plural Authors: Perspectives on Collaborative Writing; and Reclaiming Rhetorica: Women in the History of Rhetoric, as well as numerous chapters and articles. For Bedford/St. Martin’s, she is the author of The St. Martin's Handbook, The Everyday Writer, EasyWriter, and Writing in Action; the co-author (with John Ruszkiewicz) of Everything’s an Argument and (with John Ruszkiewicz and Keith Walters) of Everything’s an Argument with Readings; and the co-author (with Lisa Ede) of Writing Together: Collaboration in Theory and Practice.
Professor Lunsford has conducted workshops on writing and program reviews at dozens of North American universities, served as Chair of the Conference on College Composition and Communication, as Chair of the Modern Language Association Division on Writing, and as a member of the MLA Executive Council.

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