Jumat, 29 Maret 2013

[D991.Ebook] Free PDF Spotlight on Peru (Spotlight on My Country), by Robin Johnson, Bobbie Kalman

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Spotlight on Peru (Spotlight on My Country), by Robin Johnson, Bobbie Kalman

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Spotlight on Peru (Spotlight on My Country), by Robin Johnson, Bobbie Kalman

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From high up on Lake Titicaca where llamas roam down to the Amazon River where jaguars lives in the rainforests, the wonders of Peru are described through simple text.

  • Sales Rank: #1285467 in Books
  • Brand: Crabtree Publishing Company
  • Published on: 2008-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.87" h x .10" w x 8.34" l, .31 pounds
  • Binding: Paperback
  • 32 pages

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Rabu, 27 Maret 2013

[T990.Ebook] Free PDF Foundations of Financial Management with Time Value of Money card (The Mcgraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)

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Foundations of Financial Management with Time Value of Money card (The Mcgraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)

The integrated solutions for Block's Foundations of Financial Management have been specifically designed to help improve student performance, meaning that students are prepared for and engaged in class, and they can successfully solve problems and analyze the results. McGraw-Hill's adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared.

  • Sales Rank: #21354 in Books
  • Brand: Brand: McGraw-Hill/Irwin
  • Published on: 2013-09-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.30" h x 8.20" w x 10.10" l, 3.48 pounds
  • Binding: Hardcover
  • 685 pages
Features
  • Used Book in Good Condition

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

Geoffrey A. Hirt is currently Professor of Finance at DePaul University and Director of Equity Research at Mesirow Financial. He received his PhD in Finance from the University of Illinois at Champaign-Urbana, his MBA from Miami University of Ohio and his BA from Ohio-Wesleyan University. Geoff has directed the Chartered Financial Analysts Study program for the Investment Analysts Society of Chicago since 1987. From 1987 to 1997 he was Chairman of the Finance Department at DePaul University and taught investments, corporate finance, and strategic planning. He developed and was director of DePaul's MBA program in Hong Kong and has taught in Poland, Germany, Thailand, and Hong Kong. Geoff has published several books. The sixth edition of Fundamentals of Investment Management was released in July 1998 and is published by Irwin/McGraw-Hill. Additionally, Geoff is well known for his book Fundamentals of Financial Management published by Irwin/McGraw-Hill. Now in its eighth edition, this book is used at over 600 colleges and universities worldwide, and it has been translated into Chinese, Japanese, and Spanish. Geoff plays tennis and golf, is a music lover, and enjoys travelling with his wife, Linda.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Yuck
By Helen
I'm an accounting major and must say that this is hands down the worst information I have seen on financial reports ever. Get ready to be confused. I'm only two chapters into this text and already feeling like I've been robbed.

Update: I've now completed this text and I stand by my earlier review. In addition, I would like to point out that they do not completely explain all the necessary steps to several of the formulas. You will need to locate outside sources for some of the information.

2 of 2 people found the following review helpful.
One of the worst textbooks I've ever used.
By Mal R.
One of the worst textbooks I've ever used. They make no use of the margins for explaining terms or trying to be remotely interesting. The chapters in this book are comprised of massive walls of text with a few bolded words and graphs. The real issue is this: they do not even explain how to do many of the end-of-chapter problems. Instead of referencing page numbers next to problems for explanations, they list their learning objectives at the start of the chapter, which are not even pointed out in the text as they are addressed. Extremely disappointed.

2 of 2 people found the following review helpful.
I absolute hate it.
By Bryan Rosales
I am a business major and am required to take finance. This. Is. Incredibly. Confusing. I absolute hate it.

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Minggu, 24 Maret 2013

[J482.Ebook] Ebook Download Strategic Communications Planning for Public Relations and Marketing, by WILSON LAURIE J, OGDEN JOSEPH

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Strategic Communications Planning for Public Relations and Marketing, by WILSON  LAURIE J, OGDEN  JOSEPH

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Strategic Communications Planning for Public Relations and Marketing, by WILSON  LAURIE J, OGDEN  JOSEPH

The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals. Strategic Communications Planning for Public Relations and Marketing: Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics. Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs). Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.

  • Sales Rank: #82344 in Books
  • Published on: 2014-12-29
  • Original language: English
  • Dimensions: 9.50" h x 7.75" w x .50" l,
  • Binding: Paperback
  • 303 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
college textbook for a course i'm taking….
By kre8iv1
comparison between 5th edition and this 6th edition is remarkable.
total book overhaul and redesign.

Here is the table of contents for the 6th edition...

Chapter 1 Trust and the relationship-building approach to communication
Learning Imperatives
TRUST
Most trusted groups
Tips from the pros: Who do you trust?
An integrated approach
WHAT DOES IT MEAN TO BE “STRATEGIC?”
Tips from the pros: Strategic Communication
THE DEVELOPMENT OF COMMUNICATIONS AND PR FUNCTIONS IN BUSINESS
Mini case: Target
SOCIETAL TRENDS
BUILDING RELATIONSHIPS WITH PUBLICS
THE STRATEGIC COMMUNICATIONS PLANNING MATRIX
Matrix
Summary
Exercises
References and additional readings

Chapter 2 Public information and persuasive communication
Learning Imperatives
BEHAVIOR: THE ULTIMATE OBJECTIVE
Shaping attitudes to change behavior
Using behavior to segment publics
PUBLIC OPINION AND PERSUASION
Opinion formation
Tips from the pros: Shaping public opinion
The phenomenon of perception
Opinion leaders
Measuring public opinion
METHODS OF PERSUASION
Using mass media to influence publics
Persuasive appeals
Research-based persuasion efforts
The ethics of persuasion
Mini case: Alec Baldwin
Summary
Exercises
References and additional readings

Chapter 3 Communications research methods
Learning Imperatives
THE ROLE OF RESEARCH IN COMMUNICATION
RESEARCH METHODS AND DIVERSITY OF TOOLS
SECONDARY RESEARCH
Organizational research
Internet and library research
External organizations
Media research
PRIMARY RESEARCH
Focus groups
Copy and product testing
Psychographic studies
Social media analytics
Survey research and opinion sampling
Tips from the pros: Beyond sampling error
Summary
Exercises
References and additional readings

Chapter 4 Using research for effective communications planning
Learning Imperatives
Strategic Planning Matrix: Background, situation Analysis and core problem/opportunity
Matrix applied
BACKGROUND
SWOT Analysis
Market research
Mini case: Hilton
Identifying self-interests
Tips from the pros: Discovering self-interest
Identifying opinion leaders
Assessing relationships
SITUATION ANALYSIS
CORE PROBLEM OR OPPORTUNITY
Summary
Exercises
References and additional readings

Chapter 5 Setting goals and objectives
Learning Imperatives
THE MATRIX APPROACH TO PLANNING
Strategic Planning Matrix: Goal and objectives
Matrix applied
Establishing goals
Identifying objectives
Tips from the pros: Differentiating Between Goals and Objectives
Informational versus motivational objectives
Summary
Exercises
References and additional readings

Chapter 6 Creativity and big ideas
Learning Imperatives
CREATIVITY
Creativity in the planning process
Mini case: WestJet
Marrying creativity and strategy
Tips from the pros: Stoking creativity for award-winning ideas
Breaking habits
Brainstorming and ideation
Observing and seizing opportunities
Giving yourself permission
Overcoming fear
Creativity environments and people
BIG IDEAS
What is the big idea?
Strategic Planning Matrix: Big idea
Matrix applied
Big ideas in PR
Crafting your big idea
Slogans and tag lines
A big idea at HP
Summary
Exercises
References and additional readings

Chapter 7 Key publics
Learning Imperatives
Public versus audience
Objective-focused
Tips from the pros: Breaking through in B2B PR
DETERMINING KEY PUBLICS
Strategic Planning Matrix: Key publics
Segmenting publics
Intervening publics
Matrix applied
Mini case: Johnson & Johnson
Plan each public separately
Summary
Exercises
References and additional readings

Chapter 8 Messages, strategies and tactics
Learning Imperatives
MESSAGE DESIGN
Primary messages
Secondary messages
Essential factors
Delivering messages
Tips from the pros: Massaging your message
STRATEGIES
Informational versus motivational strategies
Picking strategic channels
Mini case: Taco bell
How channels help focus your tactics
Declining importance of mass media channels
Strategic Planning Matrix: Action planning: Messages, strategies and tactics
New technologies and the Internet
Citizen journalism and blogs
Tips from the pros: How to build a successful blog
Social media and the way we connect
TACTICS
Tactics as strategic tools
Matrix applied
Difference between strategies and tactics
Diversity of tactics
Highly personal and interactive
Segmented and moderately interactive
Mass-produced mass media
Sponsored content and social responsibility
Other considerations in selecting tactics
CREATING INDIVIDUAL TACTICS
Strategy briefs
Summary
Exercises
References and additional readings

Chapter 9 Using social media for message delivery
Learning Imperatives
WHAT IS SOCIAL MEDIA?
Scope and trends
Mini case: United Airlines
HOW TO CHOOSE THE BEST PLATFORMS
SOCIAL MEDIA CONTENT
Branded content
Supplementing traditional media
SOCIAL MEDIA TOOLS
Social media listening
Social media ROI
Summary
Exercises
References and additional readings

Chapter 10 Calendaring and Budgeting
Learning Imperatives
CALENDARING
Mini case: Hunter PR
BUDGETING
Strategic Planning Matrix: Calendar and budget
Matrix applied
Tips from the pros: Spending your money strategically
Summary
Exercises
References and additional readings

Chapter 11 Implementation and Communications Management
Learning Imperatives
Tips from the pros: How to manage integrated campaigns
MANAGING BY CALENDAR
Mini case: Qantas
MANAGING BY COMMUNICATION CONFIRMATION TABLE
Strategic Planning Matrix: Communication confirmation
Matrix applied
Ongoing monitoring and feedback
Summary
Exercises
References and additional readings

Chapter 12 Communications measurement and evaluation
Learning Imperatives
EVALUATION MODELS
Mini case: T-Mobile
EVALUATION CRITERIA
Strategic Planning Matrix: Evaluation criteria and tools
Matrix applied
EVALUATION TOOLS
Tips from the pros: Measuring social media
Adding evaluation tools to calendars and budgets
Summary
Exercises
References and additional readings

Chapter 13 Responding to RFPs
Learning Imperatives
RFPs
The RFP process
Parts of an RFP
DECIDING WHEN TO RESPOND TO AN RFP
Begin with some math
Evaluate your position
Tips from the pros: A Strategic response to RFPs
IMPROVING YOUR WIN RATE
Do your research
Carefully evaluate
Make it visual
Summary
Exercises
References and additional readings

Chapter 14 Presentations
Learning Imperatives
Tips from the pros: Overcoming presentation anxiety
FOLLOWING A STRATEGIC PLANNING APPROACH
Respecting your audience
PRESENTING YOUR PLAN
Using technology
Summary
Exercises
References and additional readings

Chapter 15 Ethics and professionalism
Learning Imperatives
ETHICS
Organizational ethics
Codes of ethics and professional standards
Personal ethics and decision making
Tips from the pros: How to preserve your reputation
CHARACTERISTICS OF PROFESSIONALISM
Personal and professional development
Work habits and job performance
Personal conduct
Human relations
EMBRACING DIVERSITY
Summary
Exercises
References and additional readings

Appendix A: Tips from the pros
RICHARD EDELMAN — WHOM DO YOU TRUST?
JOHN PALUSZEK — STRATEGIC COMMUNICATION
PHIL BUSSEY — SHAPING PUBLIC OPINION
DEE ALLSOP — Beyond Sampling Error
CATHY CHAMBERLAIN — Discovering Self-Interest
J. MICHAEL NEUMEIER — Differentiating Between Goals And Objectives
GRACE LEONG — Stoking Creativity For Award-Winning Ideas
KRISTIE HEINS FOX — Breaking Through In B2B PR
TREVOR C. HALE — Massaging Your Message
BRITTANY WATSON JEPSON — Building A Successful Blog
JUDITH T. PHAIR — Spending Your Money Strategically
ANDY HOPSON — How To Manage Integrated Campaigns
KATIE DELAHAYE PAINE — Measuring Social Media
CHRIS THOMAS — A Strategic Response To RFPs
LENNY LASKOWSKI — Overcoming Presentation Anxiety
ANTHONY D’ANGELO — How To Preserve Your Reputation

Appendix B: Strategy briefs
Backgrounder/Brief History
Billboard Poster
Blog Post
Brochure
Direct Mail Piece
Fact Sheet
Feature Story
Infographic
Letter To The Editor
Media Advisory
Media Kit
New Pitch
New Release
Newsletter
Op-Ed Piece
Print Ad
Radio Ad Or Psa
Social Media Posts
Special Event
Speech
Website

Appendix C: Professional Codes of Ethics
PRINCIPLES AND PRACTICES OF ADVERTISING ETHICS — American Advertising Federation
CODE OF ETHICS — Association For Institutional Research
CODE OF ETHICS — American Marketing Association
CODE OF ETHICS — International Association Of Business Communicators
CODE OF ETHICS — The International Public Relations Association
CODE OF ETHICS — Public Relations Society Of America
THE PAGE PRINCIPLES - The Arthur Page Society
Glossary
Index

5th edition = 266 pages
6th edition = 303 pages

Neither of the editions have a companion website - which really stinks.
Here is the book on the publisher site: www dot kendallhunt dot com/store-product.aspx?id=212358 (replace the word "dot" with a ".")

There are NO DOWNLOADABLES (i was looking for the PDF file for the Glossary and Index) but nope.

So, the textbook is very comprehensive, but the companion website is non-existent. You can't even purchase an access code like Cengage does. I strongly feel this is something for the publisher to work on.

As far as textbooks go, this one is decent.

0 of 0 people found the following review helpful.
This book was decent. It gets a little technical ...
By Jess B.
This book was decent. It gets a little technical in places, and I've definitely had more interesting textbooks. However, I did learn a lot.

0 of 0 people found the following review helpful.
great quality.
By Mary MM
Arrived quickly, great quality.

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Strategic Communications Planning for Public Relations and Marketing, by WILSON LAURIE J, OGDEN JOSEPH PDF

Strategic Communications Planning for Public Relations and Marketing, by WILSON LAURIE J, OGDEN JOSEPH PDF
Strategic Communications Planning for Public Relations and Marketing, by WILSON LAURIE J, OGDEN JOSEPH PDF

Kamis, 21 Maret 2013

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  • Sales Rank: #2266447 in Books
  • Published on: 2010
  • Binding: Hardcover

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Rabu, 20 Maret 2013

[Q937.Ebook] Free Ebook Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, Renee Mauborgne

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, Renee Mauborgne

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

  • Sales Rank: #22290 in Books
  • Brand: Brand: Harvard Business Review Press
  • Published on: 2005-02-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 6.10" w x 9.40" l, 1.13 pounds
  • Binding: Hardcover
  • 256 pages
Features
  • Great product!

From Publishers Weekly
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge companies to "value innovation" that focuses on "utility, price, and cost positions," to "create and capture new demand" and to "focus on the big picture, not the numbers." And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider

From the Inside Flap
"After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."

-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.

"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."

-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."

-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

"Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."

-Patrick Snowball, Chief Executive, Norwich Union Insurance

Most helpful customer reviews

3 of 3 people found the following review helpful.
Bit theoretical and sometimes boring "just-ok" book on strategy
By Bas Vodde
I had high expectations of "Blue Ocean Strategy". The book never came recommended, but it has been a business best-seller... though I'm not quite sure whether that says anything about the quality of a book. I have to say that the book isn't bad but it wasn't very fantastic either. It had its good moments (earlier chapters) but also its bad moments (when it becomes too much like a recipe).

Blue ocean strategy is about creating an organizational strategy that is not based on the competition but based on finding a new market. The book consists of three parts: 1) Overview, 2) Formulating a strategy, 3) Executing the strategy.

The first part defines Blue Ocean strategies and gives several examples of where companies have created a blue ocean. It also introduces several tools that are useful for analyzing markets and that might enable finding a blue ocean (which they call unlock a blue ocean).

The second part talks about how to formulate blue ocean strategies. It shows how to the the strategy canvas for mapping out the current markets and how to break out of these by eliminating or enhancing factors of the product. Also it covers how to look beyond customers and find out how to create new customers by delivering additional value (which is what they name value innovation).

The last part covers the execution of a strategy (which was the part I liked least). The authors realize that a strategy without execution won't be too beneficial, but realize there are certain common obstacles for executing a blue ocean strategy, especially related to the organization. They give examples of how you can overcome these hurdles.

The book was ok written. I felt it was a bit dry at times. The case studies were pretty good, but they were all retrospectively. That is also what bothered me most about the book, which is the authors have analyzed many cases and then created a process about how such a strategy could have been created. But in most cases, I guess, the tools from this book were probably not used as the road from strategy to execution doesn't go in the nicely defined steps the authors describe (at least, not in my experience). This caused a feeling that the book was too theoretical. It isn't a bad book but it was definitively not a 'yeah' book either. I wouldn't quickly recommend it except for people intensely interested in strategy. So, just three stars.

0 of 0 people found the following review helpful.
Core of TOC Viable Vision
By Utkan Ulu�ay
I was studying on Theory Of constraints. In a video of E.M. Goldratt I have noticed that he is surely suggesting to read this book to understand Viable Vision concept comprehendly. I have found the book on my kindle, read and amazed. It is truly related with Viable vision Red curve and Green curve. It is the core of TOC Mafia Offer which sayas "solve a SIGNIFICANT need of a customer and to the extend that NO OTHER COMPETITOR CAN in short term".
In the book you will see good examples and bad examples. There is a good one almost after dozens of bad ones. Why ? Goldratt says the key is SIGNIFICANT need. Poor examples have solved a need of a customer which is important in their eyes, not customer's. So the result is not attractive.
Another point is the strenth of the solution, if it is easy to imitate (eg. lowering price) surely competitors will follow you very soon. If your solution covers a paradigm shift then you will probably have a minimum of ten years to prosper without disturbing competition.
There are ways of implementation presented in the book which are really guiding.
I definitely suggest to read for every desicion maker in any "wishing to grow" organization. Moreover I believe this is a must read for any new entreprenaur.

0 of 0 people found the following review helpful.
Creating a Leap in Value!
By O. Halabieh
Below are key excerpts that I found particularly insightful:

1- "Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Although some blue oceans are created well beyond existing industry boundaries, most are created from within red oceans by expanding existing industry boundaries, as Cirque du Soleil did. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set."

2- "However, there is little practical guidance on how to create them. Without analytic frameworks to create blue oceans and principles to effectively manage risk, creating blue oceans has remained wishful thinking that is seen as too risky for managers to pursue as strategy. This book provides practical frameworks and analytics for the systematic pursuit and capture of blue oceans."

3- "Consistent with this observation, our study shows that the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance. A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering."

4- "The creators of blue oceans, surprisingly, didn't use the competition as their benchmark. Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space."

5- "To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry.^ To pursue both value and cost, you should resist the old logic of benchmarking competitors in the existing field and choosing between differentiation and cost leadership."

6- "To reconstruct buyer value elements in crafting a new value curve, we have developed the four actions framework...Which of the factors that the industry takes for granted should be eliminated! Which factors should be reduced well below the industry's standard? Which factors should be raised well above the industry's standard? Which factors should be created that the industry has never offered?"

7- "The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans...Path 1: Look Across Alternative Industries...Path 2: Look Across Strategic Groups Within Industries...Path 3: Look Across the Chain of Buyers...Path 4: Look Across Complementary Product and Service Offerings...Path 5: Look Across Functional or Emotional Appeal to Buyers...Path 6: Look Across Time."

8- "To maximize the size of their blue oceans, companies need to take a reverse course. Instead of concentrating on customers, they need to look to noncustomers. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value. That allows companies to reach beyond existing demand to unlock a new mass of customers that did not exist before."

9- "Companies need to build their blue ocean strategy in the sequence of buyer utility, price, cost, and adoption."

10- "Companies, like individuals, often have a tough time translating thought into action whether in red or blue oceans. But compared with red ocean strategy, blue ocean strategy represents a significant departure from the status quo. It hinges on a shift from convergence to divergence in value curves at lower costs. That raises the execution bar. Managers have assured us that the challenge is steep. They face four hurdles. One is cognitive: waking employees up to the need for a strategic shift. Red oceans may not be the paths to future profitable growth, but they feel comfortable to people and may have even served an organization well until now, so why rock the boat? The second hurdle is limited resources. The greater the shift in strategy, the greater it is assumed are the resources needed to execute it. But resources were being cut, and not raised, in many of the organizations we studied. Third is motivation. How do you motivate key players to move fast and tenaciously to carry out a break from the status quo? That will take years, and managers don't have that kind of time. The final hurdle is politics. As one manager put it, "In our organization you get shot down before you stand up.""

11- "Key to winning over your detractors or devils is knowing all their likely angles of attack and building up counterarguments backed by irrefutable facts and reason."

12- "To change the mass it focuses on transforming the extremes: the people, acts, and activities that exercise a disproportionate influence on performance. By transforming the extremes, tipping point leaders are able to change the core fast and at low cost to execute their new strategy."

13- "Because blue and red oceans have always coexisted however, practical reality demands that companies succeed in both oceans and master the strategies for both. But because companies already understand how to compete in red oceans, what they need to 1 learn is how to make the competition irrelevant. This book aims too help balance the scales so that formulating and executing blue ocean strategy can become as systematic and actionable as competing in the red oceans of known market space."

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Senin, 18 Maret 2013

[V958.Ebook] Ebook Free Principles of Program Analysis, by Flemming Nielson, Hanne R. Nielson, Chris Hankin

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Principles of Program Analysis, by Flemming Nielson, Hanne R. Nielson, Chris Hankin

Program analysis utilizes static techniques for computing reliable information about the dynamic behavior of programs. Applications include compilers (for code improvement), software validation (for detecting errors) and transformations between data representation (for solving problems such as Y2K). This book is unique in providing an overview of the four major approaches to program analysis: data flow analysis, constraint-based analysis, abstract interpretation, and type and effect systems. The presentation illustrates the extensive similarities between the approaches, helping readers to choose the best one to utilize.

  • Sales Rank: #1212996 in Books
  • Brand: Brand: Springer
  • Published on: 2004-12-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.06" w x 6.14" l, 1.87 pounds
  • Binding: Hardcover
  • 452 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

34 of 36 people found the following review helpful.
Interesting
By Venkatesh-Prasad Ranganath
As the title suggests the book discusses various approaches to program analysis and it discusses these approaches is pretty good detail, though purely theoretical with small WHILE languages. It would have helped to have used a real live example by considering a small chunk of any of the generally used languages. It has good appendices that covers on some mathematical concepts but be warned you need know your math, the kind described in Glynn winskel or John reynolds book, before you dig into this one.
I rate it as 4 star as it gives the information on how to approach program analysis from the theoretical side. Also, reading it made my life easy when working with some code on flow analysis. I would say it definitely requires 2 readings for the info to settle inside. The appendix on Partially Ordered Sets is much more comprehendable than in Winskel.
In simple words, if u r good at theoritcal math used with languages and are interested in implementing and understanding various analysis that can be performed on programs then this is book would be a great aid.

6 of 9 people found the following review helpful.
Good book, but moderately too-academic
By 2.78
This note is a review of the book "Principles of Program Analysis," to help understand the narrative. The book uses a method of description this is needlessly too-complex. The basic approach is:

1. Statements into a graph, expressions & sub-expressions into nodes
2. Form base set of attributes for nodes
3. Form complete attributes of each node
4. Answer questions about procedures, and other objects of the program.

Compilers use these techniques (or similar ones) to:
1. Remove superfluous computations (dead code propagation, constant propagation)
2. Merge redundant computations
3. To schedule computation and other operations

Analysis tools may employ these techniques to suggest that the program may have implementation mistakes. These tools are slowly improving in the industry, but are decades behind compiler tools. That said, this book is interested in the academic analysis, and is several steps removed from what it takes to produce good tools.

I. Notation used in the book.
The text prefers to use a small number of "abstractions" for a foundation:
* "Lattices" are used for structures
* The process of applying rules, broadly, uses the concept of fixed point
* Working thru constraints is handled by work-lists

I'll go into depth on the notation below, as some of the book is written needlessly academically (poorly) in how it uses terms.

A. Syntax: The language is broken down along syntax into nodes. Implicitly there is only one operation per node. Expressions are decomposed into separate sub-expression for each action

Note: To look at an analysis, the book often defines a small grammar; some massaging is often needed to make the analysis work.

B. Semantics: (1) A set of values, state, variables and their type, sets of variables (closures). (2) Specifies how a program transforms one value into another

C. Program analysis examines (1) sets of properties (2) specifies how a program transforms one property into another

D. Labels. Nodes are assigned a unique numerical identifier. A node could be identified by an internal pointer. Using a file-line-column-span (e.g. mapping to the source file) is not recommended. Constant folding and merging duplicate code operations, make it possible for several different source-file locations to map to the same node.

E. "Fixed point" is a term that the book uses, but no one should ever use -- it's arrogant, and there are easier ways to say any statement that uses the term. "Fixed point" is used, idiomatically, to mean repeatedly resolving references - e.g. values expressions - until no more can be resolved. Specific examples of use include: Producing a trace, Constant folding, Dead Code elimination, Abstract interpretation

The technical meaning of fixed point is a value that a function (when given it as an argument) returns. In this case, the "value" is the set of variables and their values (or unresolved expression, as the case may be). The function is the process of resolving expressions into values. This is repeated until nothing more can be resolved this way.

F. "Lattice". The text prefers to make structures into complete lattice for its analysis. Again, this term is arrogant, and there is always a clearer, easier way to make any statement that employs it. Lattices are essentially tree structures: the set of child nodes (of two nodes) don't partially overlap - they are either a subset, the same, or share no common elements. In, complete lattices all children (subsets) have a greatest lower bound, a least upper bound, a least and a greatest element. The right most child node is often the left most child of a sibling.

Treating lattices with is indicated to be done bit vectors, although not clearly defined in the book.

G. Work-list builds a set of items that satisfies constraints. These constraints are in a graph structure, and numbered. These algorithms relate to repeatedly applying the rules until solved (see fixed point)

II. Analysis
The techniques described should be sound and complete, and the book includes a brief discussion on how to tell if they are. Start with a restricted class analysis. Define correctness relations for each type of analysis. Starts with simple and expands to more intermediary steps in the analysis. This leads to what the elements analysis are: Values, Heap, Property, Expression, Pointer, Selector, Type, State, Location, Variable, Label, Constraint

Types of analysis by pairs of these elements:
* Going from one state to another in in the program uses "Constant propagation analysis" techniques
* Going from one environment to another in the program uses "Control flow analysis" techniques
* Where (the label) variables got their value uses "Data flow" techniques
And so on.

II. Analysis
This is where the book does much better. It describes how to perform a variety of analysis techniques (not just the ones indicated above): value and data flow (with equational and constraint based approaches), variable analysis, type analysis, utility (liveliness) of variables and expressions, reference and shape analysis, control flow analysis, constraint based analysis, working with object-oriented languages, intraprocedural and interprocedural analysis, and abstract interpretation

The book also includes the use of types in a program -- something academics texts occasionally like to pretend doesn't exist, rendering them useless.

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Minggu, 17 Maret 2013

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  • Sales Rank: #866867 in eBooks
  • Published on: 2015-01-14
  • Released on: 2015-01-14
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Four Stars
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goo solid resource

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Sabtu, 16 Maret 2013

[O521.Ebook] Free Ebook Belle de jour;: A film (Modern film scripts), by Luis Bunuel

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First edition, Trade paperback edition bound in pictorial wrappers.B&W stills from the film, 168pp, 12mo size. Just about fine copy,clean and tight with very little wear.

  • Sales Rank: #1632027 in Books
  • Brand: Brand: Simon and Schuster
  • Published on: 1971
  • Number of items: 1
  • Binding: Paperback
  • 168 pages
Features
  • Used Book in Good Condition

Language Notes
Text: English, French (translation)

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  • Binding: Paperback

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